Alessandro’s talent is evident. Over the past two years, he has led Gucci to a radical style change, and in September last year launched a family product line called Gucci D cor, which incorporates iconic animal totems and embroidery into home decorations.
With the expansion of the product line, the frequent explosion of money and new product sales, coupled with open marketing strategies and active e-commerce, Gucci has rapidly completed its brand renaissance in the past two years and become a leader in the luxury industry. In fiscal year 2017, Gucci recorded double-digit growth in all regions of the world, with annual sales up 42% year-on-year, accounting for 40% of Kaiyun Group’s total revenue.
The growth of Gucci is mainly driven by ready-made clothing sales. In a recent earnings call to Kaiyun Group, CEO OFrancois-Henri Pinault predicted that Gucci would maintain double-digit growth in 2018.
In addition to Alessandro’s new products and intensive creative marketing, Gucci is currently reforming the supply chain and organizational structure. To keep up with sales growth, Gucci’s planned design and production plant, Gucci Art Lab, will open this year, and production and fabric purchases will be returned to internal teams to help Gucci improve productivity and shorten delivery times.